Serie A lands in the Metaverse?
A new, intriguing and totally innovative way of viewing football is on the horizon. Yes, after numerous dilemmas and hypotheses in this regard, the much maligned Serie A - the historic top division of Italian football - may soon enter the Metaverse. An unimaginable goal until a few years ago, a revolutionary act that throws down the gauntlet to broadcasting and at the same time extends a hand to the new generations, the 'audience of the future' with interests, ways and habits contrary to the past.